Our story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of seed was inspired by the need for a one of a kind and compelling shopping experience that made children and their parents feel connected through great design. 14 years later, Seed is one of the most widely recognised Australian retailers of modern fashion and accessories. With apparel, jewellery and footwear added to the treasury of product, Seed remains a bastion of style and substance that effortlessly withstands the test of time.
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
Explore Easter-inspired apparel, footwear and accessories with Seed's new collection.
Introducing the latest DECJUBA x The Hunger Project T-shirt!
Update your wardrobe heroes with relaxed tailoring and masculine silhouettes in a rich autumnal palette by ...
Osiris Eyewear is designed for those who like to turn heads and are a little more willing to make a ...
New arrivals and key trends to wear this August.
Here are our top five tips for nailing the perfect brunch outfit.
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