Our story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of seed was inspired by the need for a one of a kind and compelling shopping experience that made children and their parents feel connected through great design. 14 years later, Seed is one of the most widely recognised Australian retailers of modern fashion and accessories. With apparel, jewellery and footwear added to the treasury of product, Seed remains a bastion of style and substance that effortlessly withstands the test of time.
With these simple styling tips, you can look like your most elegant self in autumn, winter and beyond.
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